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Frisco STYLE Magazine

RxSmile Frisco Orthodontics

Oct 22, 2019 ● By Frisco STYLE


Serving customers is the cornerstone to the success of any business. Putting customers’ needs at the forefront of the business and how it operates generates satisfaction, growth and an overall appreciation for the customers and employees the business serves. Dr. Greg Greenberg, the award-winning Frisco orthodontist at RxSmile Frisco Orthodontics, is the recipient of the Best of Business award for Serving Customers.

Working with patients ages 8 to 68 gives Dr. Greenberg the opportunity to stay connected with younger generations’ interests while also meeting needs of adult patients. “Utilizing computers, digital imaging, 3D printing, cone beam computed tomography (3D x-rays) and improved bracket technology have allowed and forced me to stay updated and state-of-the-art. All these changes allow RxSmile Frisco Orthodontics to achieve better outcomes for patients in less time and in a more comfortable setting,” Dr. Greenberg says. “Anything that is available to make the experience easier and better for our patient is my goal. My staff is highly-trained to provide the best customer service from the first phone call to the last visit in a timely, fun, professional setting. I place importance in putting myself in my patient’s shoes.”

Dr. Greenberg’s ability to communicate effectively with patients allows the team to offer texting, 24-hour emergency availability, email and web access to information and contact with staff.