Archive for January, 2010
Why should I optimize my website?
Let’s answer this question from a different perspective. Why would you not want to optimize your web site? Maybe you have more customers than you can handle? Maybe you re making more money than you need, or maybe everyone already knows of your company?
If you are already there then congratulations, if not then we can help.
When SEO marketing is performed properly and maintained it will change your company forever. Search engine optimization changes the way search engines see your web site, by telling them what it is about. Letting the engines know what you actually do is a powerful thing!
Imagine what it would mean to have your web site come up on the first page of Google!
Let’s say you sell rustic furniture for instance. Last month on Google alone there where over 110,000 searches for Rustic Furniture. This is for one month on one search engine. Now let’s say you had a first page ranking for that term. What that means is that over 100,000 people will now have seen your listing and possibly visited your web site though organic search engine optimization.
What would 100,000 customers mean to your company, how about only 10,000 new customers, or even 1000? What would the ability for customers to learn of you before your competitors mean?
For most companies that would dramatically change their future, how would it affect yours? It would increase your profit margin, increase your brand awareness, and increase the market value your company can demand.
So again the same question remains, why wouldn’t you optimize your web site?